Product engineer · agentic delivery

From idea to real users in days, not months.

I've led whole product teams, from business analysts to developers to testers, and launched internal and public products. Today I deliver with teams of AI agents, and spend my time where it always mattered: shaping ideas and learning from real users.

See the workRead "Back in the Saddle" →
Software Factory · live boardOct 6, 2026
Software Factory board: three Design tickets awaiting approval, one Implementation ticket blocked, one Testing ticket in progress
My delivery team on a normal day: three designs waiting on my approval, one ticket that needs me, and a tester at work.
The thesis

The distance from idea to users keeps collapsing.

I've delivered software in all three eras. The fun part was always the same: ideate, ship, learn, repeat. What changed is how long you wait between them.

Waterfallmonths to first release

Months of Word docs and spreadsheets before anyone wrote a line of code. The worst days of my career.

Agileweeks to an MVP

Modern frameworks and autocomplete let talented teams ship an MVP in weeks.

Agenticdays, often hours

Going into 2027, a prototype takes days if not hours. Software Factory went from rebuild to its first shipped ticket in four.

Bars show typical time to a first usable release in my experience, roughly to scale.
Show your work

Receipts, not claims.

Every number here links to the thread, the pull request or the screenshot behind it.

The full story →
EKDM-16 · design review8 versionsin about five hours, driven by sticky notes and circles on a review canvas. One line closed it: "This is the way."Design v6 with circled bands and the note This is the wayOct 5 · 9:24 PM → 10:25 PM61 minfrom an honest code review verdict to a rebuilt, working MVP merged.Rebuild → first ticket4 hoursuntil the first game ticket went through Design, Implementation and Testing, and shipped.First 22 hours84 PRsto Software Factory itself, while 17 game tickets flowed through it.Problem → decision40 minfrom an agent flagging a problem to my approved fix, all in one thread.
The whole lifecycle

I've led every stage, not just the code.

I managed entire engineering teams: business analysts, developers and testers. I know what happens before the first commit and after the launch, and that's where products are won.

  1. 01Discover

    Brainstorming with talented people. The part with no substitute.

  2. 02Shape

    Business analysts, requirements, and design reviews that settle fast.

  3. 03Build

    Developer teams then. Agent teams now, on a board I run.

  4. 04Test

    Testers who push back, defect triage, and a clear bar for done.

  5. 05Launch

    Multiple internal and public products, out into the wild.

  6. 06Learn

    Observation, interviews and, above all, data.

Then rinse and repeat until it's right. Agents shrink the loop; people still steer it.
What I believe

Opinions, held firmly.

I'm an impatient person, and product delivery has never been more fun.

We're at the start of a new industrial revolution.

Agentic development is the future of product delivery, not just software engineering.

There's no substitute for a room of talented people.

The brainstorm that forms and shapes an idea is still the best part of the job.

Ship it, then watch.

Real users, observed, interviewed and measured, teach more than any spec.

Outcomes over code.

Delivering the result Product needs beats debating how the code could be better.

Process beats prompts.

Agents do their best work on a board with clear phases and a human at the gates.

What I'm building now

Private platform · read how it works →Software FactoryMy delivery platform: an agile board where agents design, build and test, and I own the gates.latelightgames.com ↗Late Light GamesMy independent game studio, now building Every King Dies, a watch-first kingdom sim for mobile.learnupwardly.com ↗Upwardly MathDistraction-free, curriculum-aligned math practice for kids in grades K–8.
Software Factory design review page with a design document beside an annotation canvas
Latest story

Back in the Saddle

I ran boards for human teams for years. Now I run one again, and every worker is an AI agent. How I built Software Factory, what went wrong first, and what changed in how I deliver.

Read the story →All stories

Elsewhere, lately

On LinkedIn
Post · October 2026

"I used to run Jira and Azure DevOps boards for teams of engineers. I'm running one again. This time every worker on it is an AI agent."

Shipped latelyHow it works →
  • SF #1Rebuild Software Factory around a minimal core
  • SF #13Design Review page: formal design doc plus a review canvas
  • EKDM-7Home rentals and family ownership
  • EKDM-2Starting city
About

Twenty years in, I found the work I love again.

A year ago I was asking myself whether I still had a passion for this work. I loved the people at my job, but not the technology, and I was spending my nights seeing how far agents could go. So I took the leap: Upwardly Math, then a game studio, then a factory to run them both.

Today a twelve-hour day feels like six. I'm looking for product engineering and agentic delivery work where outcomes are the job.

Read my story →
Teams led
Business analysts, developers, testers
Shipped
Internal tools and public products
Building
Software Factory, Every King Dies, Upwardly Math
Looking for
Product engineering and agentic delivery roles

Have an idea that should already be shipped?

I'm always up for the brainstorm. Let's talk.

Start with the stories